On this week’s Member’s Corner Blog, we’re so excited to introduce you the woman behind one of the best marketing company in Arizona today, Megan Coghlan of Backcourt Marketing.
Megan is the founder of Backcourt Marketing helping businesses nationwide to refine their online presence and maximize the digital world to reach their business goals. Over the past two years, she has helped business owners in an array of different industries look better than their competitors online and has built up a team of experts in the key areas of digital marketing to best serve clients.
To know more about Megan, we asked her the following questions:
Tell us about your background, hometown, family, hobbies, passions?:
I grew up in Northern California and made my way to Arizona through college at the University of Arizona (Bear Down!). I come from a family of self-starters and entrepreneurs and so it was only a matter of time I embarked on my own journey. I have too many hobbies and passions to list. I love a round of golf on a beautiful day and sports. In general, are a recurring theme in my life (as you can tell by the agency name). I’m a loyal fan and when I’m not working, you’ll likely find me at a game or tailgate of some sort.
What do you love about Arizona?:
Where do I start? The weather is perfect, there are mountains surrounding the skyline anywhere you turn, and we’re spoiled with our golf courses. But most importantly, the local community of business owners here is pretty inspirational. Lately, I’ve seen so many businesses step up to the plate to help each other out in times of need and I’m proud to be a part of that. Phoenix is a big city with a close-knit community feel.
Tell us about your business. How long ago and how did you get started? What service(s) or product(s) do you offer?:
Coming from a writing and marketing background, I started our marketing company two years ago using what I knew to create services that solved problems. Every business needs to be online, that’s just a bottom line these days. And we take into consideration all aspects of that so we can give you a complete service that tackles all the areas you need for your business.
So this includes social media management, graphic design, website development, SEO and online ads. Some business owners have an idea of what they need to be doing, and then we advise them on how to best maximize their budget and time. Sometimes the answer is focusing on an Instagram strategy or pushing Facebook ads to get the word out. But not every business needs to be on Instagram and spend money on Facebook ads at the same time. That’s why we really try to get to know you and your business before making any recommendations.
Who’s your ideal client? What’s the biggest problem you solve for them?:
An ideal client is really the typical business owner, who wears 25 hats in one day and doesn’t have the time to spend doing social media well, creating posts and engaging with their audience, sitting down and trying to figure out a website. We take care of it for you with a high standard of quality. If you’ve been wanting to start a blog, or are jealous of your competitor’s social media pages, or you need to set up an online ordering system, for example, that’s where we step in.
How do you market your business? How are people aware of your business?:
We try to practice what we preach and have a good online presence ourselves. We stay very active on social media and apply our own services. As for me, you can find me at a lot of networking events all over the Valley. I am also an active and proud member of the Tempe Chamber of Commerce.
Tell us some of the challenges and lessons you’ve learned since you started your business.:
Running a business is the hardest thing I have ever done (especially during a world pandemic). But it has taught me how to pivot and adjust to all that life has to throw at you. When things go wrong, sit down, write out a game plan, communicate it with your team, and go forward. If certain things aren’t working, adjust once more.
To what do you attribute your success?:
I still have a very long way to go. But for now, I attribute the hurdles and setbacks I encountered prior to starting my business, as well as the doubters, to where I am right now.
Whom do you seek advice from for your business? Whom do you like to follow in the business world? Why?:
I look up to the top female CEOs in this world and try to listen to their advice. I believed they have overcome the toughest challenges to get to where they are. Entrepreneur Magazine does great features on these women and honestly, there are too many to name right now.
If you had one piece of advice for someone just starting out, what would it be?:
Just one? I have three: Treat your business as well as you treat your own clients. Establish a consistent sales process that is always moving and never stops. And don’t give up.
How do you achieve work-life balance?:
I’m not sure I can say that I have “achieved” the perfect work-life balance. But I do know that I work a lot, and that I don’t mind. Because it’s my own company and I’m doing what I love, I’m okay with spending 18 hour days working on it. Find work that you can enjoy.
Anything else you would like to add?:
Backcourt Marketing’s name is that like the backcourt on a basketball team, we will assist you, defend your brand, and help you score. I have been blessed to work with some big names in sports early in my career and I carry that same level of service and excitement to every business I work with.
Don’t forget to check out Megan Coghlan’s offer on Avontage!