2020 has altered the business landscape in unimaginable ways. Especially, unfortunately, for small businesses and entrepreneurs. Many freelance workers and business owners have had to take drastic measures to adjust to the current climate and prepare either to work remotely or to search for work. However, this new norm could be viewed as fertile ground where new opportunities abound. The ability to pivot your business model quickly involves shifting to a new thought process. Creating a paradigm of Collaborative Capitalism is an innovative way for creatives, freelancers, and small business owners to grow their brand.
The value proposition of Collaborative Capitalism is a community of open-minded, growth-minded, and creative individuals who share a passion for collaboration. Collaborative Capitalism doesn’t simply take an economic approach towards improving the business development interests of a small business owner or freelancer; it creates a level playing field where those involved are able to exchange their products, services, and skills without the exchange of money.
Growth is much more sustainable through these kinds of exchanges. Collaborative Capitalism is a circular and regenerative economy where local talents are afforded the opportunity to work with local businesses, which benefits the community as a whole. Talent is evenly distributed among this system of economic cooperation with local/small businesses and local creatives and freelancers. Whether there is a pandemic or not, Collaborative Capitalism can be accomplished; it’s just that the current circumstances have caused increasingly more people to examine how such a business trading economy can tangibly benefit them.
Business Services Trading Economy is On the Rise
There has been a recent shift in consumer sentiment to support local businesses as consumers are aware now more than ever that businesses in their community are part of the fabric that brings and holds communities together. We know that small businesses are the backbone of our national economy.
Because more small businesses now have more excess capacity, downtime, and empty seats due to the current economic climate, business bartering is on the rise. When creatives and freelancers can also trade their skills with other services needed to grow their business without spending money they may not have on hand, it just makes sense. This is how Collaborative Capitalism facilitates collaborative business growth.
In a collaborative business network, small business owners and freelancers work together to trade and exchange products and services. This collaboration empowers those involved and helps them grow their business. This trading economy also grows trust and builds relationships in our communities.
Collaborative Capitalism and a Trading Economy
Businesses can become more profitable by trading their excess products, services, and capacities for those they can’t afford, which is how the impact of Collaborative Capitalism will be felt.
You can start building a collaborative business network by reaching out to freelancers and the local business community and offering services or products in exchange for the skills, services, and products you need. This business bartering – without the exchange of money – leads to distributing more income to local workers, which in turn produces meaningful economic development at the micro-level.
“Collaborating and trading your services with other local businesses is one of the smartest ways to grow your business during downtimes,” claims Sean Sarram, CEO and Founder of Avontage, a platform connecting local businesses with local freelancers to trade their products and services.
Realizing a community’s greatest aspirations through the innovative organizing and dissemination of ideas, capital, and shared resources in pursuit of a common impact is what Collaborative Capitalism is all about.