The Best Web Designer and Digital Marketing Expert in Arizona Today – Linda Norquist
On this week’s Member’s Corner Blog, we are thrilled to introduce to you one of our members, Web Designer and Digital Marketing Expert, Linda Norquist. And she’s the Co-Founder and Digital Marketing Director of 2640 Media.
Linda is a Digital Marketing expert, Web Designer, Brand and people Connector, Marketing Futurist, Latina and supporter of Arts & Cultural Causes Advocate.
Aside from that, she sits in the board of Directors of Xico’s Art and Culture for Latino and Indigenous artists, also leads the Marketing Latinx Committee at the Desert Botanical Garden.
To know more about Linda, we asked her the following questions:
Tell us about your background, hometown, family, hobbies, passions?:
I was raised and born in Bogota, Colombia. I received a BA from Universidad Externado de Colombia and my MBA in Marketing from the University of Phoenix. I love Latin food, travelling and spend time with my family and dogs.
I love reading and learning about other cultures, politics and history. My husband is a Web Developer ( the best one), I have two teenagers and 3 dogs.
One of my passions is mentorship. I was selected as a business mentor for HSN American Dreams in 2017 Presented by U.S. Bank. Project American Dreams aims to discover, mentor, fast-track, and launch products created by Latina(o) entrepreneurs on HSN at a national level.
I had so many mentors during my career and they are the reason that I am here today. I believe in paying forward and helping others to achieve their dreams.
What do you love about Arizona?:
The weather!!! the people, the sense of community and the diversity.
Tell us about your business. How long ago and how did you get started as a Web Designer? What service(s) or product(s) do you offer?:
In 2018, After so many years in the banking industry, I decided to start my own business and play by my rules. I took charge of my husband Web Development Business “Bitmapwebdesign”. I gave it a twisted and replanned our strategy creating 2640 Media. Since then we have grown within a year what we expected to grow the first two years. It has been a crazy ride.
We have partnered with amazing professionals, to grow and bring expertise. We offer Digital Marketing (OTT, Geo-Fence Re-targeting and Targeted Emails) Web Development and Graphic Design. These allow us to grow and expand our expertise, clients and market.
Who’s your ideal client? What’s the biggest problem you solve for them?:
Our ideal client isn’t in any particular industry or vertical but is open to collaboration and willing to compromise.
The best clients are the ones who trust our recommendations.
Also, their Integrity and accountability matters. This means responsive, being prepared, honest and own problems and solutions.
Value-focused and have no hesitation about the investment involved to turn their ideas into action, and confusion into clarity.
They happily grow with us as their company grows, because not hiring us is much more expensive than doing so.
Open to a different perspective on delivering work and communication, and is willing to try things out. We believe the best way to grow your marketing and sales is being flexible and innovative.
The main problems to solve: 𝐖𝐞 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐫𝐢𝐬𝐞 𝐚𝐛𝐨𝐯𝐞 𝐭𝐡𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 𝐍𝐨𝐢𝐬𝐞
We help you to reach potential clients where they spend their time & money.
Aside from that, we have the ability to target your custom audience down to a very granular level. These targets include, but ARE NOT limited to:
Level the playing field for small business by giving them the power of segmentation, automation & personalization.
Preference Age Range
Our company works with you to create and design an online brand presence that is modern, clean and functional.
How do you market your business? How are people aware of your business?:
Most of our business comes from word of mouth and our blog helps people to understand the importance of digital marketing, professional networks and social media.
Tell us some of the challenges and lessons you’ve learned since you started your business.:
Being an entrepreneur and a web designer is never an easy road to take. You need to be constant, wear many “hats” and make harsh decisions. That is what drives me to work hard and achieve goals. The ups and downs.
The struggles that we have found along the road are many. Seed money, getting leads, proving ourselves as experts in a very crow field and balancing a business, family, and advocacy.
To what do you attribute your success?:
We attribute our success to our values:
Integrity: We are honest, open, and ethical.
Accountability: We do what we say we’ll do. We follow through and
Passion: We love what we do and treat each job as it was our own.
And most importantly hard work, paying forward and helping others.
Whom do you seek advice from for your business? Whom do you like to follow in the business world? Why?:
Other professionals, entrepreneurs. I believe you need a mentor to grow and not necessarily someone on your same field. I like to ask for advice to people from different markets, and backgrounds.
There are many successful people that I admire and follow like Liliana “Lili” Gil Valletta is the co-founder and CEO tech-firm CulturIntel and the cultural marketing agency CIEN+. I met her when I was mentoring the business owners for HSN American Dreams.
Ultimately, I don’t want to be like another person, I want to be the best version of myself.
If you had one piece of advice for someone just starting out, what would it be?:
Get a mentor, volunteer in your community, take the initiative of meeting people and asking for advice or help.
How do you achieve work-life balance?:
Knowing who and which are my priorities in life. Like my family. Surrounding myself for family and friends that support my goals. My main support now is my husband.
Favorite quotes or book recommendations:
And when you want something, all the universe conspires in helping you to achieve it.”
― Paulo Coelho, The Alchemist
Anything else you would like to add?:
Don’t Follow. Lead! our motto at 2640 Media.
Don’t forget to check out Linda Norquist’s offer on Avontage!
Linda @2640 Media