On this week’s Member’s Corner Blog, we’re so happy to introduce you to one of our members, a creative director and brand strategist Staeven Frey.
Stæven is an award winning designer, creative director, and brand strategist with incredible clients such as Mars Petcare, Target, Walmart, Michaels, and over 150+ major brands. He helps brands grow and sell using the power of brand science, debunk common myths, false marketing truths, and using evidence-based metrics.
Check out Staeven Frey’s Avontage offers and send him a message!
To know more about Staeven, we asked him the following questions.
Tell us about your background, hometown, family, hobbies, passions?
I’m from NY, but have lived in Nashville since 2004. My partner and I have 5 rescue kitties and a white husky. I play volleyball competitively, love to garden, and have a side business doing pottery, called Bungalow Potter, where I create customer dinnerware, serveware, bakeware, and small batch tile.
What do you love about collaboration with other like-minded business owners? Why did you join Avontage?
I love helping other business owners accomplish their goals. I joined to find non-monetary ways to help one another and advance our businesses using each of our own superpowers/skills.
Tell us about your business. How long ago and how did you get started? Tell us about your entrepreneurial journey.
Quantum Branding was founded in 2009, after the economy collapsed. While that sounds horrible, I used the opportunity where my last agency closed down to open an agency that followed the vision for my own agency, specializing in brand identity, strategy, and design.
Quantum Branding is consistently pushing the boundaries of the marketing industry by ensuring digital agencies and brands have evidence-based tools informing their decisions, not anecdotal marketing lore.
What service(s) or product(s) do you offer? Who’s your ideal client? What’s the biggest problem you solve for them?
I have two main types of clients, digital agency owners, and $2M+ brands. I help brands grow using evidence based metrics of brand science to help advise them on what marketing, business, and sales activities create the highest amount of return, while maintaining the lowest amount of risk.
How do you market your business? How do people find you?
Currently, most agencies find me either reading one of my articles or a podcast where I’ve been a guest.
What are the best keywords to find your business on Google? (enter at least 3-5 keywords)
quantum branding, quantum branding nashville, quantum branding staeven
Tell us some of the challenges and lessons you’ve learned since starting your business.
I’ve learned a lot about how to pitch clients, how to ensure you have the right clients to begin with, and leaned a lot on metrics as the foundation of the good decision making––using rubrics to ensure clients and opportunities are the right fit before pursuing. There is no replacement for this.
To what do you attribute your success?
My superpower is geeking out about how things works. Without this, I wouldn’t have dove so hard into the industry I’m in, nor the subject matter either.
Whom do you seek advice or like to follow in the business world? Why?
I predominantly only follow people with Ph.D in my field, not anecdotal leaders like Seth Godin. While their storytelling is phenomenal, their ability to back up their stories with evidence, is lacklustre, and mediocre at-best. I really only am looking at the science, and not the people.
If you had one piece of advice for someone just starting out, what would it be?
Trust the process. You can’t get farther than where you are by skipping steps. If you’re starting a business, you have to validate your customer, offer, and start by getting traction, then grow, then scale, then build your authority. Likewise, you can’t start this business process without the same design-related mentality. Your brand needs a solid platform, based on your market validation and customer/service/product. Your brand platform HAS to come first as your biggest investment before you can truly succeed.